Memory Palace: A Mentalist’s Thoughts

Thoughts on business, life, and the magic of the mind by mentalist Fred Berthelot, Architect of The Mind.

Welcome to Memory Palace: A Mentalist’s Thoughts—a look at the corporate world, events, and entertainment through the eyes of a corporate mentalist, memory coach, and former architect. Just like a well-designed structure, an unforgettable event is built on a strong foundation—whether it’s a high-impact corporate show in NYC, team experiences that foster connection, or the psychology behind audience engagement. Here, I explore the blueprint of mentalism, magic, and performance, and how they shape business, entertainment, and human connection.

This blog is all about what makes live events special—those real, in-person moments where people actually engage with each other. I’ve spent years working in corporate entertainment, running team workshops, and creating immersive experiences, and I’ve seen firsthand how interactive performance breaks down walls between people. It pushes folks just slightly out of their comfort zones—not too far, just enough where the magic happens.

Honestly, it’s never just about entertaining people. When I design an event, I’m trying to create moments people will talk about on the drive home. Those shared experiences where someone turns to their colleague and says, “That was actually pretty cool.” Because I’ve learned that when we really think about why we’re bringing people together—not just how to impress them—that’s when we create those memories that stick around long after everyone’s gone home.